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Making the Hard Sell: How to convince an internal audience that sustainability is profitable

Every organization has its sustainability skeptics. Some are anti-factual; some are data-driven and await a strong case; some are just overwhelmed and just unaware.

How do you make the case to skeptical peers or leaders that sustainability is profitable? What strategies work with which type of skeptic? And how do you upmanage sustainability without getting fired?

Posted by Tom Elliott

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